Our Responsibility Pledge
We believe beautiful things should be made beautifully - with care for people and the planet.
Being responsible means thinking about the impact of every choice we make. From the materials we use to the way we work, we do our best to tread lightly, reduce waste, and design things that last. Responsibility goes beyond the environmental - it’s also about people, pace, and purpose.
It’s not just about what we make - it’s how we build. We want to build in a way that’s thoughtful, not rushed. That means asking the right questions along the way: Is this thoughtful? Is it sustainable? Will it stand the test of time?
Responsibility is something we all share. It’s built into our everyday decisions, helping us shape a business that’s better for everyone.
We're B Corp Certified!
We're proud to share that we have now been a certified B Corp™ for over a year. This means we're officially part of a global community of businesses committed to meeting the highest standards of social and environmental impact. Our incredible team worked hard to achieve this milestone through a rigorous certification process, and over the past year we've continued to build on it such as introducing new internal and external policies, all designed to make sure we're operating with integrity at every level.
We're proud to be part of a like-minded community that believes business should be a force for good. Read our latest impact report and other policies below to find out more about how we're changing and improving our business to make it better for everyone.
Naked Cards
In 2019 we launched our card corner, InFold, which holds the card with its envelope, secured with a paper sticker at the back. A lot of blood, sweat and tears went into finding the right solution for us. The office became a testing ground for all shapes and style of sticker and finding one that would secure the envelope and card together but not affect the finish of the card was no mean feat and we are all extremely proud of our unique, plastic free solution, protecting the environment as well as the product. The introduction of InFold has saved the use of approximately 11,000 individual plastic bags every single day!
our paper
We want to ensure that our cards and wrap are all fully recyclable. Our foil finish is thin enough that it will dissipate in the re-pulping process and therefore is recyclable. All of our paper products come from FSC approved sources - an international, non-governmental organisation with one mission - to promote environmentally appropriate, socially beneficial, and economically viable management of the world's forests. For us as a business designing cards for over 30 years, using the FSC label on our cards indicates to our customers that the product comes from a responsibly managed forest but also demonstrates our commitment to sustainability and the environment.
roll wrap
Our roll wrap is plastic-free. This environmentally friendly solution to gift wrap comes without the unnecessary tube inside, leaving room for an extra 2 metres of paper. Each roll is secured with a paper sticker, and 10cm excess has been added to allow damaged edges to be removed.
warehouse
We have been working with our warehouse to make changes there too. A new outwork tray and lid design has been introduced, improving the average use from 3 to 5 times per box. This is a whopping 40% saving, meaning they will use 2000 less boxes per year. The box fillers have been changed from plastic air pockets and bubble wrap to a recycled paper product and since January 2020 all tape is recycled paper tape.
