Gardner, behind the design…

Spotted something new? Our men’s collection has landed! Take a peek behind the scenes at how it all came to life...

Step 1: Print & Colour

For us, a range always starts with print and colour - bold but considered. For this collection, we added a touch of nostalgia, bringing back two favourite prints, each re-coloured in a more masculine palette.

We used a rich palette of black, navy, and khaki, lifted with warm accents of mocha, orange, and olive, to create a retro-inspired mix of geometric prints and smart stripes.

A standout of the collection is the vibrant green inspired by the fresh cut lawns and tennis balls of Wimbledon - bold, fresh, and full of playful energy.

Step 2: Product Design

We always design product with function front of mind - pieces that look good and work hard. This collection blends our core bestsellers, for example, this diagonal wash bag is based on our bestselling diagonal zip cosmetic bag.

Step 3: Fabrication

Fabrication is where everything comes together. We work closely with our makers to get the details just right - from the weight of the fabric to the quality of the finish.