How We Bring Our Collections to Life

Every season, our design team jumps in with fresh eyes, gathering inspiration from all over while staying true to our core vision and values. 

The creative process kicks off with lively brainstorming sessions, where ideas are thrown around, colour palettes are carefully curated, and mood boards burst into life. This season, the team landed on a perfect mix of vibrant and soothing tones, capturing the essence of bold femininity.

Once the concepts are solid, the designs head off to the sampling stage. Prototypes are crafted and sent back to our London studio, where they’re put through their paces. The team meticulously tests and tweaks each piece, ensuring every detail is spot on. When the design hits just the right note, we finalize it with detailed specifications, technical drawings, and production guidelines.

Our gold seals arrive for final approval, and Caroline, our creative director, gives the collection a final review. With her sign-off, the designs are ready to roll into production.

Once production wraps up, the finished pieces make their way to our London warehouse, ready to find their way to you.