Introducing 'Bold Femininity'
Introducing 'Bold Femininity', our latest gift story - uncover the inspiration behind this dreamy collection...
What's the inspiration behind the 'Bold Femininity' collection?
The 'Bold Femininity' collection celebrates those who boldly express themselves through their style. We’ve designed everything from travel pouches to water bottles and coffee cups to add a touch of everyday elegance to your life. The idea is to create pieces that make a statement both visually and practically, allowing everyone to showcase their personality without conforming to societal expectations.
Can you tell us more about the new products featured in this collection?
We’re particularly excited about the all the new additions! Caroline says, "One of my favourites from AW24 is the new makeup organiser. We’ve updated our cosmetic bag to include a diagonal zip flat lay make-up bag, so that you can see and get to everything easily, and made our bestselling washbag even better, with an added carry handle."
What inspired the colour palette?
The colour palette is a refined mix of vibrant and soothing tones, reflecting a contemporary take on bold femininity. We aimed for colours that capture both strength and softness, ensuring the collection feels empowering yet inviting. This balance allows the items to be versatile and seamlessly integrate into a variety of personal styles. Here’s a sneak peek of the original CAD drawing for the collection…
Why is 'Bold Femininity' great for summer?
'Bold Femininity' is perfect for summer because it embodies ease and enjoyment. The floral jewellery box, for instance, is ideal for keeping your accessories organised while travelling. The makeup organiser and diagonal zip makeup bag are designed to keep your beauty essentials tidy and accessible, making them perfect for spontaneous summer adventures.
What makes the 'Bold Femininity' collection unique?
What sets the 'Bold Femininity' collection apart is its combination of bold prints and practical designs. The mono bloom print, Trompe-l’oeil stripes, and scattered spots are visually striking and work together harmoniously. Each piece is crafted with functionality in mind, ensuring they are not only beautiful but also useful in everyday life. This blend of aesthetics and utility truly makes the collection stand out.
What piece from the collection is a must-have?
It’s tough to choose just one, but the updated washbag stands out. Its new carry handle adds convenience for travel, and the design improvements enhance its functionality. Similarly, the diagonal zip makeup bag is perfect for organising cosmetics on the go, combining style with practicality.
We hope you enjoyed this insight into our design team's process! Stay tuned for more updates and inspiration from our latest collections. You can shop the collection here!
