Celebrating London Fashion Week. SS25's hottest trends

This year marked 40 years of LFW and SS25 collections did not disappoint!  An opportunity not only to celebrate London as a world leading cultural capital, but also spotlight and nurture emerging talent, we recap some of the stand out trends coming through for next season from some of the best visionary creatives around today.

The V Neck Returns

Deep, deep ‘V’s were favoured by the likes of JW Anderson, Emilia Wickstead and Ashley Williams saying farewell to last season’s corseted cleavage and hello to chilly chests.

Sheer is here

In another nod to the 90’s it was clear that sheer is here to stay.  Embracing daring, translucent fabrics that reveal glimpses of skin blending minimalism with a sense of provocation, this season, black is hardly boring.  But expect to see neutrals and pastels in the pallet too with a nod to the nearly naked look.

Hello Large florals, bye bye ditsy prints

Big, bold blooms dominated not only in the 70’s inspired flares but also on flower heavy suits, and we are here for it.  We love a bold floral – check out our Bold Femininity collection, and enjoyed seeing Erdem and Richard Quinn’s take on this trend.  Safe to say,  large florals will take over from the ditsy prints of last spring.

Practical utility 

Brit brand Burberry showcased some back to basics designs with their utility inspired collection. With a pallet of dirty neutrals and features such as chunky zips and big pockets, it’s easy to see how this trend will translate onto the high street next summer.

Khaki colour blocking and retrained silhouettes were spotted at JW Anderson too, cementing that we will be seeing this trend in the wardrobes of many next year.

Fifties glamour

London-based designer Richard Quinn and Irish designer Paul Costelloe showcased some golden-age glamour with wasp-waists and Chanel-inspired slip silhouettes in their shows.  Think Dior’s ‘New Look’ post war shapes and ultra-feminine silhouettes in a range of his evening gowns, suggesting TikTok’s ‘tradwife’ aesthetic has made its way onto the catwalk.

Costelloe channelled Jackie Kennedy taking inspiration from the latter part of the decade, with trapeze shapes and body skimming A-line shapes.